California Legislation Prohibits Loud Commercials on Streaming Services
California has passed a law banning loud commercials on streaming services, aiming to regulate audio levels of advertisements to match the accompanying video content, effective from July 1, 2026.
In a decisive move aimed at enhancing consumer experience, California has legislated against excessively loud commercials on streaming platforms such as Netflix and Hulu. Effective July 1, 2026, the new regulation mandates that commercial advertisements must not exceed the audio levels of the programming they accompany.
The legislation addresses a common consumer complaint about the disruptive nature of ads that suddenly blare at higher volumes. The law's comprehensive scope is particularly relevant to the growing number of viewers who are shifting from traditional television to digital streaming platforms.
Unlike previous regulations that primarily targeted television broadcasts, this law expands the focus to include digital streaming services, reflecting the evolving landscape of media consumption. By aiming for audio consistency, the legislation is set to standardize viewer experience across content types, a significant step in consumer protection.
California has been at the forefront of regulating the digital ecosystem, a role that the state continues to champion with this latest development. The new law reflects ongoing efforts to adapt consumer protections to current media habits and holds platforms accountable to maintain audio levels.
The implications of this regulation may inspire other states and countries to consider similar steps, especially as streaming continues to dominate the entertainment industry globally.
For more details, you can read the original article here.
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