Articles about "Ad Fraud"

Google reported blocking 8.3 billion ads globally in 2025, a significant increase from the previous year, citing advances in AI-driven detection as a contributing factor. The company noted an increase in AI-powered scams and emphasized its use of generative AI both in preventing harmful ads and powering its own enforcement systems. Shifts in their strategy include greater use of automated ad blocking and fewer account suspensions.

The UK's Financial Conduct Authority (FCA) has initiated a review of Meta's ad fraud detection systems, raising concerns about the effectiveness of AI-powered safeguards on the social media giant's platforms. The scrutiny comes amid growing pressure to address online financial scams and improve consumer protection in digital advertising.