How AEO and GEO Are Transforming AI-Driven Brand Discovery
The rise of generative AI and new search paradigms is significantly altering how brands are discovered online. Distinctions between Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) now determine which brands are presented in AI-driven search experiences. As AI-generated responses reshape user behaviour and marketing strategies, brands must adjust their content to maintain visibility.