Netflix has established a new studio, INKubator, dedicated to developing short-form animated content using generative artificial intelligence technology. The initiative reflects Netflix's broader strategy of incorporating AI across its platform and could signal future shifts in content creation. INKubator is currently hiring for technical leadership and may expand beyond short-form offerings in the future.
Netflix's ad-supported subscription tier now has over 250 million monthly active users, according to figures revealed at the company's recent Upfront presentation. The introduction of artificial intelligence into its advertising operations marks a notable shift in targeting and personalization efforts. The expansion into 15 new countries is planned for next year.
Netflix will introduce a vertical video feed reminiscent of social media platforms and employ artificial intelligence to enhance content recommendations. The move aims to adapt to evolving viewing habits and leverage advanced algorithms for a more personalized experience. The company’s strategy reflects the growing convergence of entertainment and AI technologies.
Disney+ has launched Verts, a vertically oriented, short-form video feed in its U.S. mobile app, aiming to enhance content discovery and engagement. Powered by an advanced recommendation algorithm, the feature allows users to swipe through highlights and directly access shows or add them to watchlists. The move follows similar efforts by competitors such as Netflix to attract mobile-first audiences.
Netflix has reportedly acquired Ben Affleck's AI startup in a deal valued at approximately $600 million. The move signals Netflix's ongoing interest in artificial intelligence as the streaming industry continues to evolve. Details regarding the startup's technology and strategy have not yet been disclosed.
Netflix is deepening its investment in artificial intelligence through a partnership with Ben Affleck’s AI startup. The collaboration is aimed at leveraging AI technologies to innovate within the streaming sector. This move reflects a broader industry shift toward integrating advanced AI capabilities into entertainment platforms.
Netflix has purchased InterPositive, an AI-driven filmmaking company founded by Ben Affleck. The acquisition highlights the streaming giant’s interest in leveraging generative video technology to transform content creation. InterPositive's tools could accelerate film production with artificial intelligence.
Stay informed with curated insights delivered weekly to your inbox.