Snap has ended its $400 million AI search partnership with Perplexity, originally aimed at integrating AI-powered search into Snapchat's chat interface. The termination, announced in the company's Q1 earnings report, means expected revenue from the deal will no longer contribute to Snap's financial projections. The move comes amid Snap's broader focus on AI features and recent workforce reductions.
Snapchat has launched a new advertising feature that embeds sponsored AI chatbots within users' direct messages. The move aims to create new brand engagement opportunities but raises concerns about user privacy and ad intrusiveness.
Snapchat has launched a new AI-powered conversational advertising tool within its app. The feature enables advertisers to interact with users using generative AI chatbots, aiming to personalise engagement and improve ad performance. This development aligns with the growing trend of AI integration into social media platforms.
Snapchat has launched 'AI Clips,' a new feature that uses artificial intelligence to convert user photos into five-second videos. The technology leverages generative AI models to animate still images, enhancing creativity and engagement across the platform.
Meta Platforms is developing a standalone app called Instants, designed to let users send disappearing photos in a move that directly challenges Snapchat. The company has tested similar features within Instagram under different names, but Instants would separate ephemeral photo sharing from Instagram’s main platform. A Meta spokesperson confirmed the prototype app exists but remains unavailable to the public.
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